Augmented reality (AR) is an interactive experience that combines the real world and computer-generated 3D content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). As such, it is one of the key technologies in the reality-virtuality continuum.
Virtual reality (VR) is a computer-generated environment that users can interact with in real time. Users can explore and immerse themselves in a virtual world that can be similar to or different from the real world. VR uses a headset or head-mounted display (HMD) to create an immersive experience. The headset blocks out the user's view of the real world and provides video to each eye to create a sense of depth.
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Augmented reality is a technology that allows you to place simulated objects in the real world, for example, clothes, furniture, 3D characters, and buildings. You can try on shoes, furniture in a room, or you can create a whole game. No special equipment is needed. All you need is a camera on your phone and an application with augmented reality functionality.
VR-kartinkaVR-Kartinka-1 Thanks to VR, we can simulate absolutely any environment and interaction scenarios: a building, a laboratory, a stadium, a desert, a rocket of Elon Musk. A person can walk, interact with the virtual world and control it. Here, unlike AR, everything as real, and a person is immersed into surroundings and process as much as possible. But you can't do without special equipment: a VR headset and controllers.
Define the immersive experience, target devices, and create interaction and environment designs.
Develop 3D environments, integrate AR/VR frameworks, and test for usability, performance, and comfort.
Deploy the experience to platforms (like Meta Quest or ARKit) and continuously optimize based on user feedback.
Our AR/VR development process includes concept design, hardware and platform selection, 3D modeling, interaction design, development, testing, deployment, and support.
We develop for ARKit (iOS), ARCore (Android), Meta Quest, HTC Vive, Oculus Rift, HoloLens, and WebAR, depending on your project requirements.
AR/VR is used across industries like real estate, education, retail, healthcare, manufacturing, tourism, and entertainment for training, simulation, marketing, and immersive experiences.
Yes, we design and develop custom 3D assets and environments tailored to your brand and experience using industry tools like Blender, Unity, Unreal Engine, and more.
Yes, we provide full post-launch support including performance monitoring, content updates, feature enhancements, and platform compatibility maintenance.